"Quisque sed justo sem. Phasellus efficitur nisi sed justo sem."
Lorem ipsum
"Quisque sed justo sem. Phasellus efficitur nisi sed justo sem."
Lorem ipsum
"Quisque sed justo sem. Phasellus efficitur nisi sed justo sem."
Lorem ipsum
Consectetur adipiscing elit. Praesent gravida, augue mod tincidun iaculis, sapien dui placerat metus, pharetra felis lectus in quam. Quisque sed justo.
Experiences
Coming Soon
Learn about SHI Solutions
Welcome to the SHI Brand Guidelines - your go-to resource for maintaining consistency when developing content that includes the SHI brand. This guide is designed to help you understand and adhere to the visual and messaging standards that define the SHI brand. By following these guidelines, we can ensure that every touchpoint with our customers and partners accurately represents who we are as a company.
Brand Guidelines
Mission
Brand Philosophy
Our brand philosophy is built on the principles of integrity, innovation, and collaboration, as we are always looking for new ways to improve our services and help our customers solve what's next in their organization. At SHI, we believe success is not based in conversion, but conversation, and nurturing our relationships with customers, partners, and our employees.
Logo
Logo
The SHI logo represents our commitment to providing a holistic customer experience in sourcing, deploying, and managing the right technology, no matter the size or industry. With a bold and stable design and a distinctive color palette, the logo is a symbol of our dedication to excellence and innovation.
For dark backgrounds
Sub brand logos
We sub brand our divisions with the usage of a divide line. The line should sit equidistant from the SHI logo and the division name. The division name is carried in uppercase and is tracked to 300/1000 em (Adobe).
Incorrect usage
Brand mark
Our brand mark (the SHI Halo) represents the experience our customers can expect when working with SHI - a sense of professionalism, stability, and trust. This mark carries through whether you're interacting with our team, using our products and services, or exploring our website.
DO NOT crop or bleed off the logo at all. Make sure that it is completely visible on any material on which it is used.
Always use the correct logo for a situation. If using a busy background ensure that a mono color option is used.
DO NOT use the full color logo on busy backgrounds and use light variations on light color backgrounds.
DO NOT re-color the logos. Only use the variants supplied.
Always use corporate logo at 100% opacity.
DO NOT reduce transparency.
Ensure that clear space is maintained.
DO NOT let type or other elements encroach on the logo. Let it breathe.
Always use corporate and product logos in the correct proportion.
DO NOT stretch or compress.
Download
For color backgrounds
Mono usage
Our logo
Brand mark
Sub brand logos
Incorrect usage
Spacing
Spacing
To ensure that nothing interferes with the logo’s visibility, the use of a protective clearance zone is required. This makes sure it stands out from surrounding content.
Download
For dark backgrounds
For color backgrounds
Mono usage
The brand mark should never be rotated, flipped, or altered
Colors
Secondary
Primary
HTML: #253746
CYMK: 86/69/51/46
Pantone: 7546c
RGB: 37/55/70
SHI Blue
HTML: #b1e001
CYMK: 88/57/10/60
RGB: 177/224/1
SHI Green
HTML: #FF00C0
CYMK: 09/88/0/0
RGB: 255/0/192
SHI Pink
HTML: #FF6D15
CYMK: 0/71/99/0
RGB: 255/109/21
SHI Orange
HTML: #1c64A5
CYMK: 89/57/8/0
RGB: 28/100/165
SHI Mid Blue
HTML: #000000
CYMK: 20/0/0/100
RGB: 0/0/0
SHI Black
Primary
The SHI colour palette is fresh and vibrant and represents the personality of our company. Diverse in range and harmonious in conjunction with each other it enables us to create a dynamic and impactful visual identity that has endless possibilities.
Application
When using the pallete as a background colour, always pay close attention to using a complimentary type colour that provides adequate contrast. All of our primary colours can however be utilized for typography on white backgrounds.
Guide to good and bad color application
Web only colors
WCAG 2.1 Level - AAA compliant palette
#2B3F50
#787B13
#1A8A03
#1C64A5
#038487
#676BD5
#5C2673
#9960AF
#A048E8
#A8007E
#DE00A7
#CC3C97
#3843D0
#DF3141
#C65326
Primary
Secondary
Application
Primary
Secondary
Secondary
Our secondary colour palette has been selected to provide the ability to extend the boundaries of brand application within complimentary rules.
HTML: #ACB0BC
CYMK: 36/26/20/03
RGB: 172/176/188
Light Grey
HTML: #575756
CYMK: 59/49/49/42
RGB: 87/87/86
Mid Grey
HTML: #333333
CYMK: 69/60/56/66
RGB: 51/51/51
Dark Grey
HTML: #3c6080
CYMK: 81/54/31/15
RGB: 60/96/128
Blue Slate
HTML: #5C2673
CYMK: 78/100/16/6
RGB: 92/38/115
Haze
HTML: #bd3c8e
CYMK: 27/87/0/0
RGB: 189/60/142
Fuchsia
HTML: #de0007
CYMK: 03/100/100/01
RGB: 222/0/7
SHI Red
HTML: #ffd919
CYMK: 01/12/91/0
RGB: 255/217/25
SHI Yellow
HTML: #09b3b1
CYMK: 74/0/36/0
RGB: 9/179/177
Marine
Lora is a well-balanced contemporary serif with roots in calligraphy. It is a text typeface with moderate contrast well suited for headlines and titles.
Lora makes a memorable appearance because of its brushed curves in contrast with driving serifs. It is optimised for screen appearance as well as in print.
Typography
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Lora Regular is used for headers
Regular
Roboto is a neo-grotesque sans-serif typeface family developed by Google as the system font for its mobile operating system Android.
Roboto can be used for both Desktop and Web applications and enbles us to create a consistent synergy both online and offline.
Lora
Roboto
Roboto
Lora
Download Lora
Download Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Roboto Bold is used for buttons
Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Roboto Medium is used for subheaders
Medium
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Roboto Regular is used for body copy
Regular
Aa
Contact
If you're interested in learning more about the SHI brand style guide, or require assets not found here, please contact us directly for more information. Our team is always happy to answer any questions you may have about our branding standards and guidelines, and our team would love to work with you on the right branding standards you require upon request. By working together, we can ensure that all communications and touchpoints with our customers and partners accurately represent the SHI brand and its values.
Looking for more?
